We Belive In Artisanal Hospitality
How we differentiate ourself in the hospitality business, where brand proliferation and mega chains pervade like tyrannosauruses?
Simple, we learned from the César Ritz that there is true hospitality and then there is the lodging business. Most of them are competing feverishly in the latter, there is very few of us in the former and just so much more space to explore.
More than a hotel we create an institution, where we places enormous emphasis on celebrating the individuality of each hotel. This remains one of our core values and is central to the continued success of the brand.
Like César Ritz and the other great hoteliers, We understands that hotels are great public living rooms where the combustion of celebrity, drinking, the sexiness of seeing and being seen can be very theatrical.